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SanDisk microSD Storage -- Wake Up Your Phone

Got a slot? SanDisk would really like you to notice that your cell phone, your PDA, and your MP3 player (though not if it's an iPod) probably have a memory card slot that you could be taking advantage of -- for more storage and more fun.

Wake Up Your Phone

SanDisk has been promoting the use of microSD flash memory cards in its Wake Up Your Phone advertising campaign. The accompanying website provides information about how to use the memory card slot to add more storage capacity to your mobile phone -- from finding the right kind of card, to transferring downloads to your phone.


With removable storage cards, you can "sideload" media files from your PC to the card to play on your phone, or transfer photos and other files from your phone to your PC. You can currently get up to 8 GB on a microSD card, to hold some 1,000 songs (128 Kbps MP3), 1,200 photos (2 MP), or 21 hours of video (MPEG-4 at 384 Kbps).

Mobile Ultra Memory Cards

Conveniently, SanDisk has a broad line of tiny little memory cards for mobile phones, in microSD and Memory Stick Mobile (M2) formats, including larger capacity / higher performance microSDHC (currently up to 8 GB for $99). To access these tiny cards on your computer and other devices, there's also microSD Mobile Memory Kit with SD and miniSD adapters, and compact MobileMate Readers (USB card adapters)

SanDisk recently announced Mobile Ultra premium memory cards for mobile phones in microSD and Memory Stick Mobile (M2) formats, bundled with its tiny MobileMate Micro Reader (press release) which handles microSD, microSDHC, and Memory Stick Micro cards.


SanDisk describes the Mobile Ultra line as "high-performance" cards that provide fast side-loading speeds -- though it does not publish transfer rate specs due to the broad variability in performance between different devices.

Suggested retail pricing for the Mobile Ultra microSD cards plus reader is 2 GB for $34, 4 GB for $59, and 8 GB for $119.

Sansa Sessions Card

But SanDisk's vision for flash memory goes beyond added storage. Memory cards can also be pre-loaded with content distribution format. SanDisk is making this point with its Sansa Sessions free music promotion for its new Sansa Fuze media player.

Purchase the 8GB Sansa Fuze (in snazzy silver, list $129) before August, and SanDisk will send a free microSD card preloaded with DRM-free music from new and emerging artists (press release).

The 500 MB card has a Music folder with the music tracks from 55 artists (with associated album art), all in non-copy-protected MP3 format (mostly at 128 and 256 Kbps). Plus there are Photo and Video folders with a handful of additional music video clips (MPEG4 in AVI files).

There's even a little space left over for you to store your own files.

See my Portable Storage Gallery for more on storage formats and devices.

    Find the SanDisk Mobile Ultra microSDHC Card on Amazon.com

    Find the SanDisk Sansa Fuze 8 GB MP3 Player on Amazon.com

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