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Fulcrum Gallery: Google Ads

How does an online art gallery and store like FulcrumGallery.com market their products? In this Internet age, most prospective customers look for art prints through searches on Google.

As a result, the company is building its own custom search marketing optimization software -- that is required to manage the over a million Google Adwords that Fulcrum Gallery runs that respond to specific user searches for art, including more than 200,000 works, 10,000 artists, and many categories.The challenge of course, is to choose the right keywords and manage the advertising budget to achieve a reasonable return.

For an almost accidental buiness, Fulcrum Gallery has grown after only 2 1/2 years to $4 million in annual sales with a staff of over 30 people at its offices in central New Jersey.

Full article: Fulcrum Gallery: The Art and Science of Google Ads

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This entry posted on April 1, 2007.

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